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The Latino Victory Project (LVP) – also known as the Latino Victory Fund – describes itself as “a progressive political action committee” whose mission is to “gro[w] Latino political power by increasing Latino representation at every level of government.” Lamenting that “the number of Latinos elected to public office remains dangerously low,” LVP strives to recruit and develop potential Latino candidates “while building a permanent base of Latino donors to support them.” One of LVP's key initiatives is its Latino Leadership Development Program, which trains aspiring politicians in vital skills such as the effective use of media, the use of cutting-edge digital technology, and campaign budgeting. The organization also promotes voter-registration and voter-mobilization campaigns, noting that in 2012, some “12.1 million Latinos eligible to vote stayed home on Election Day,” and 9.6 million of those were not even registered to vote.

LVP's Money in Politics program seeks to combat “the negative impact” of “dark money” in the political arena, the proliferation of which has allegedly created “a democracy that favors the wealthy” over “Latino candidates” who often “are outspent and outmatched.”

LVP was co-founded in May 2014 by the popular television/film actress Eva Longoria and the businessman/designer Henry R. Muñoz III.  Mr. Muñoz is also a founder of TheDream.US, a national scholarship foundation for young illegal aliens who are eligible for protection under the DREAM Act – a legislative proposal that would not only lay out a path-to-citizenship for illegals who came to the U.S. as minors, but would also allow them to attend college at the reduced tuition rates normally reserved for in-state legal residents.

LVP's president is Cristóbal J. Alex, a civil-rights lawyer who previously served as national deputy director of voter outreach and mobilization for Hillary Clinton's 2016 presidential campaign. Prior to joining LVP, Alex spent more than five years in philanthropy working at George Soros's Open Society Foundations and the Ford Foundation. In addition to his work with LVP, Alex is also a board member of the League of Conservation Voters and the Environmental Defense Action Fund.

As of November 2017, other leading LVP officials included:

  • vice president Sara Le Brusq, who previously had worked in the Ford Foundation's Democratic Participation and Governance department, and in the office of philanthropist and global financier George Soros;
  • vice president of communications Jorge Silva, who served as national director for Hispanic media for Hillary Clinton’s 2016 presidential campaign, and had previously led Hispanic media operations for longtime Senate Democrat Harry Reid;
  • deputy director of communications Monica Garcia, who had served variously as Senator Dick Durbin's national press secretary, Senator Harry Reid's press secretary for Hispanic media, and President Barack Obama's national translation coordinator during the 2012 reelection campaign;
  • social media specialist Abby Loisel, who had been an organizer for the Planned Parenthood Action Fund and for Hillary Clinton's 2016 presidential campaign;
  • political director Mayra Macias, who previously had worked for Connecticut Congresswoman Rosa DeLauro, and who also had spent three years employed by the Florida Democratic Party (as a Hispanic outreach director and a deputy political director);
  • senior adviser to development Megan Nashban, who had been the grassroots fundraising manager at Hillary For America (2016); and
  • board member Stuart Appelbaum, a high-ranking official with the AFL-CIO and several other labor unions, whom Governor Andrew Cuomo had appointed to the Regional Economic Development Committee for New York City.

In October 2017, LVP ran a video ad that depicted Ed Gillespie, the Republican gubernatorial candidate in Virginia, as a man whose views and values were consistent with those of racists and neo-Nazis. Specifically, the ad showed a black pickup truck with a pro-Gillespie bumper sticker, a Confederate flag flapping in the wind, a Tea Party license plate, and a white man at the wheel chasing and attempting to run down terrified nonwhite children as well as a Muslim woman wearing a headscarf. The ad closed with the image of a group of torch-bearing neo-Nazis who had infamously held a rally in Charlottesville several weeks earlier, with a voice-over that asked: “Is this what Donald Trump and Ed Gilespie mean by The American Dream?” (Click here to view the ad.) When Republicans and conservatives subsequently condemned the ad, LVP president Cristobal J. Alex saidWe knew our ad would ruffle feathers. We held a mirror up to the Republican Party, and they don’t like what they see. Given recent events, we will be placing other powerful ads into rotation that highlight the reasons we need to elect progressive leaders in Virginia.” In a separate statement, LVP vowed: “We will not shy away from calling racism for what it is. Our community deserves champions. That's why we're in this fight. We won't stop.” 



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